How we choose apps to download "the human psychology"
Hot new app? Most of us can’t be bothered to download it When it comes to downloading a new app , it would appear that the majority of us are old dogs. That is to say, we simply can’t be taught new tricks … or at least be convinced to download new apps. According to comScore’s new 2017 U.S. Mobile Apps Reports , more than half of American smartphone users download exactly zero new apps a month . That’s right, friends: 51 percent of us are keeping our iPhone and Android home screens looking exactly the same month after month after month. But for the apps that already have claimed precious real estate on your mobile screen, they’re enjoying quite a bit of usage. ComScore reports that 57 percent of the time smartphone owners spend engaging with digital media takes place in a mobile app. Of that 57 percent, 50 percent occurs in smartphone apps, and only 7 percent happens in apps on tablets. Only 34 percent of our time is apparently spent on a desktop,...